Read Adelle's feature for Style Magazine on perfume, memory and how the 1980s were defined by big bang fragrances in her mother's hairdressing salon near Leeds.
"If there was one perfume that symbolised the 1980s, it had to be Giorgio Beverly Hills. At the time, its yellow and white striped box was ubiquitous on dressing tables in northern England. Cocktail bars, discotheques and beauty parlours dripped with the fragrance. Giorgio was ... Dallas and Dynasty. Big hair and shoulder pads. Diamant. earrings. Effervescent patterns. The sort of scent characters from Jilly Cooper’s Rivals or Jackie Collins’s Hollywood Wives would wear by day and then between the sheets. Its
brash and uncompromising floral sillage was unmistakable. It was so immensely popular, yet equally so widely disliked, that in some restaurants, wearers were barred from entering due to its power to obliterate the aroma of food.
Sadly, that rule did not extend to Leeds. All the glamorous women wore it like a badge of pride. It was sprayed into hair, clothes, between the thighs and on both wrists at least three times a day. This was a provocative perfume that demanded attention, a power move that could hypnotise men into submission, one with enough chutzpah to dominate a room. In the era of Thatcher and Reagan the modern woman desired an image of raunchy elegance, physical freedom and personal independence. If any perfume represented that, it was this one. One splash of Giorgio could metamorphose a “Dowdy Sue”. Success was finally within reach. For many, the perfume was a marker of aspiration. Giorgio was the smell of a woman who had made it…"